The Early Fan Gets The Bran: Spice Adams Surprises Tailgaters With A Sunny Start To Their Day

Kellogg's Raisin Bran® teamed up with retired Chicago football player to bring breakfast to fans


Friends, football, and the food is a great start to the day; however, creating the perfect pregame tailgate can often mean unpacking 5 hours before kick-off1.To celebrate early rising tailgaters, who put in hard work long before the food gets off the grill, Kellogg’s Raisin Bran® and retired football player Spice Adams surprised morning tailgaters in Chicago yesterday with a bit of fun and a “sunny” breakfast to start their day.

As early-rising football fans prepped for their pre-game ritual in the early Autumn light, Adams wandered into their setups with a mobile game day breakfast cart – complete with a milk-dispensing keg – to serve up sunshine, fun, and Kellogg’s Raisin Bran.

“Even after retiring, I’m still waking up bright and early on game days to tailgate with friends and family. But let’s be honest, setting up a proper tailgate is hard work and I need a good breakfast to start my day right,” said Adams. “I love Kellogg’s Raisin Bran because it’s heart-healthy2 and has the perfect sweet, sunny kick to keep me going until the final play.”

With the winning combination of two scoops of sweet, sun-kissed raisins and crunchy whole wheat flakes, Kellogg’s Raisin Bran is a deliciously heart-healthy way to start your day and the perfect way to get a little taste of the sweet life no matter what team you are rooting for.

Kellogg’s Raisin Bran is available at grocery and mass retail stores nationwide for a suggested retail price of $4.29. Visit for more information on Kellogg’s Raisin Bran, and check out the surprise breakfast on Spice Adam’s social media channels.

1 Source: Tailgating Institute Online Research

2 While many factors affect heart disease, diets low in saturated fat and cholesterol might reduce the risk of heart disease.