Today, Global Sports Brand PUMA announced a partnership with CEO and hip-hop star Yo Gotti. As the worlds of music and fashion continue to collide, Yo Gotti will bring his creative energy to product design as a PUMA brand ambassador.
“PUMA has been an iconic name in the fashion world for decades, their ability to remain at the top of the game is not only sportswear but in culture and fashion is inspirational,” said Yo Gotti. “I’m honored to be a part of that legacy.”
As an influential voice in the music industry, Yo Gotti’s success-driven mentality and integrity align naturally with PUMA’s values. Both style and culture are important aspects in music and fashion; Yo Gotti’s unique taste will be a valuable addition to the PUMA family. Yo Gotti will work with PUMA on several programs and exciting product collaborations, many of which will be inspired by styles that have been not only iconic to PUMA, but to Yo Gotti himself.
“Yo Gotti’s creative talent, drive, and genuine passion for his fans is the perfect match for PUMA,” said Allison Giorgio, Vice President of Marketing for PUMA North America. “He is confident and isn’t afraid to take risks and we are so pleased to welcome him to PUMA and can’t wait for his fans to see what he has in store for them through our collaboration.”
Yo Gotti is the latest Roc Nation artist to partner with PUMA, following in the footsteps of Rihanna, Big Sean, and Roc Nation Executive, Emory Jones. The two brands look forward to continuing and expanding the successful collaboration.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel, and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
About Yo Gotti:
Quickly becoming one of the top powers players in hip-hop, Yo Gotti is a critically acclaimed rapper and entrepreneur from Memphis, Tennessee. As the CEO of the Collective Music Group (CMG) record label, Yo Gotti has mentored some of the most promising up-and-coming rappers, including Moneybagg Yo and Blac Youngsta. The Memphis mogul garnered a large fan base by releasing a slew of mixtapes and delivering a mix of club bangers and hard-hitting tracks, including “Act Right,” “Five Star,” “Errrbody” and “Down in the DM.” Showing no signs of slowing down, Yo Gotti recently made his first top 10 entry on the Billboard Hot 100 with the smash hit, “Rake It Up” – a track off his collaborative Gotti Made-It mixtape with producer, Mike WiLL Made-It. Yo Gotti is currently preparing to release a new LP in the fall.